Call to Action

This is a call to action, and I changed the "'v" in vote to a checkmark that invokes the idea of checking a box for an issue or candidate.

The colors also are intentional and patriotic.

I used color.adobe.com to find the red and blue that were classically "American".

Emotional Heart

For my project I took a hue of red and slowly shifted the tones by 10% with each diagonal row of hearts by using the hexadecimal system.  The gradual color shift is appealing to the eye because they seem to flow and mix together.  It is not till the end of the color scheme, near the greens and light blues, when your eye truly understands how many colors exist between each 10% interval jump, because the colors seem to be shifting too quickly.  I used the Gestalt idea of similarity to draw more attention to the color shift then to the shapes itself.  Due to proximity your brain perceives the image as one and therefore attempts to disregard entirely the random black heart that is the wrong shape and color. The color and structure of the piece also allows for continuation as your eye passes over the square.  That continuation is broken by the black heart, but if you stare more closely you will find that the "square" is actually a rectangle, though your eye prefers to think of it as a square, because that would be more appealing and symmetrical.

ApplicantPro

I work with the marketing department at ApplicantPro. This is a company logo I designed for them that combines the Gestalt principles of closure and proximity. The strikeouts emphasize a closure forming the word "Applicant" and the proximity element allows you to see the word PRO, when really the elements are just perceived to form the word. The background and fore ground are also put at contrast to show what we do with the words in the background. The color rule is monochromatic, using different shades and transparencies from the 8EACBF blue to FFFFFF white.

Typography | Journey

This picture gives a sense of hope and adventure--two of my favorite feelings. I've always identified with this quote because life experiences have made me take small steps without knowing the end. I'm still on my journey and every day I choose to take a step forward. 

I enjoy the composition of the photo because the focal point is what is in the distance and the direction of the path. Also, as I have contemplated the future I've found it helpful to choose to focus on the single steps rather than the ultimate destination. 

I chose this font because it's playful yet honest. Instead of choosing a fancy font style, I feel that this quote is best portrayed through a calm declaration rather than bold. 

The entire composition speaks to me because it calms me and gives me hope for the next step. And coupled with that hope is a determination that every single step will be better and towards the bright blue sky. 

Typography

Sorry this is a little late!

I'm a lifelong fan of the New England Patriots. Like many, I was disappointed to hear of the "Deflate-gate" scandal, but was deeply relieved when a months-long investigation produced no hard evidence of wrongdoing. The Super Bowl victory was especially vindictive.

I believe the scandal was largely a construct of the NFL and popular media, who have historically tried to "deflate" the Patriots' accomplishments with accusations of cheating. My picture shows that unfounded accusations can't deflate a championship trophy. I chose a cursive font for the word 'Deflate' to convey the frivolity of the accusations, and a capital bold font to articulate the achievement of a fourth Lombardi trophy.

Go Pats!

Call To Action