I work with the marketing department at ApplicantPro. This is a company logo I designed for them that combines the Gestalt principles of closure and proximity. The strikeouts emphasize a closure forming the word "Applicant" and the proximity element allows you to see the word PRO, when really the elements are just perceived to form the word. The background and fore ground are also put at contrast to show what we do with the words in the background. The color rule is monochromatic, using different shades and transparencies from the 8EACBF blue to FFFFFF white.
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