Keep moving forward

I chose to use complementary colors to my background. I wanted the background to be a soothing blue because I wanted my call to action to be reassuring. I used kuler to find the complementary colors, so that the text would stand out against the background. I chose to use an orange ombre color scheme. I just used various shades of orange (adding more black to each color.) In addition, I used the gestalt principles to make the text seem like it was moving. My message is "keep moving forward," so I wanted my text to look like it was moving forward. I used continuation so the eye would follow it. I also used proximity, so that the reader would still understand that the words all belong together in the same group.