I formatted the text to have a similar feeling to the way the photo is composed, especially with "TRAVEL" in the very center of the road. The type leads from the mountains down to the rode, with the largest emphasis on "TRAVEL." The "open road" font was chosen as a scrawling script with added kerning, to represent a road meandering. The other fonts were chosen as simple, stand-out fonts that gave emphasis while not distracting from the beauty of the picture. "TRAVEL" is also slightly arched, to mimic the slight curve the view of the road gives the picture, and stands out with a small shadow.