Monday, October 26, 2015

Color/Gestalt


CREDIBILITY RUINED.



I created this simple font and color to symbolize the faux pas that is choosing Comic Sans as a font to represent an official business. The color gives off the image of "trying to hard" as well as the font. Businesses, especially local ones, think that using this font gives them credibility but instead it makes it seem like they don't know how to function properly in the corporate world. 

It's amazing how much a font and how it's typed can make a business lose complete credibility. I applied the closeness of the letters as yet another statement on how inappropriate this font is for a business setting. 

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