Typography

For my call to action, which is a call for people to donate blood, choosing a font was hard. At first, I figured a font that "dripped" would be best. I played around with several different fonts that had the dripping effect I wanted and tried to make it look like blood was dripping onto a non-existent heart beat before it started beating again. However, when I put this idea in my head on paper (or Illustrator, in this case), it didn't get the point across like I wanted it to. Instead, it just looked like a horror film! When people are deciding whether or not to donate blood, I don't want them to be scared of it! And that's exactly what these types of fonts did —turned a courageous action into a scary one. So I decided to run with that courageous idea. I chose this specific font because I believe many people will associate it with Marvel films and comic books they may have read as a child. It's a heroic font, which is fitting for the cause because donating blood is a heroic action! In addition, I chose the font size to be bigger for "Donate blood" because I wanted the actual call to action to stand out. If "be a hero" were bigger, people may look over the actual point of the message: to donate. That is also why I left "be a hero" in black and put "donate blood" in color—to really make it pop.