I formatted the text to have a similar feeling to the way the photo is composed, especially with "TRAVEL" in the very center of the road. The type leads from the mountains down to the rode, with the largest emphasis on "TRAVEL." The "open road" font was chosen as a scrawling script with added kerning, to represent a road meandering. The other fonts were chosen as simple, stand-out fonts that gave emphasis while not distracting from the beauty of the picture. "TRAVEL" is also slightly arched, to mimic the slight curve the view of the road gives the picture, and stands out with a small shadow.  

Call to Action- Don't Swim

This image was really fun to create.  I never realized how you could manipulate text to make another picture inside the picture.  I thought it would be fun to make a no swimming sign due to sharks and take this idea of, text is a picture, to make it look like the shark is eating the text.  I think if I saw this at a beach I would definitely stay away because the way the shark is eating the letters makes it easy to think that this could be you if you're not careful.  

Call for WWF

I chose to do a call to action for the public to get involved with the World Wildlife Foundation. I first started by finding a picture that my type could interact with. I did not want to just simply put my type at the top or bottom of the page, but rather, integrate my type into the actual picture. I thought this picture worked well because I could line up my text along the neck line of the zebra to better involve my text with the image while also adding more visual interest. I chose the font specifically because I needed something large and bold to stand out in the overall monochromatic image. I wanted something easy to read so the message would be clear, even if the viewer did not linger long over the image. Finally, I added the zebra stripes onto the two O's as a way to emphasize and accent the text, without breaking the color scheme or becoming too distracting. I added the black band at the bottom and put the website address in white in order to redirect the eye to the address and ensure the website did not simply blend into the rest of the image or get overlooked because of it's smaller font size.

Typography

For my call to action, which is a call for people to donate blood, choosing a font was hard. At first, I figured a font that "dripped" would be best. I played around with several different fonts that had the dripping effect I wanted and tried to make it look like blood was dripping onto a non-existent heart beat before it started beating again. However, when I put this idea in my head on paper (or Illustrator, in this case), it didn't get the point across like I wanted it to. Instead, it just looked like a horror film! When people are deciding whether or not to donate blood, I don't want them to be scared of it! And that's exactly what these types of fonts did —turned a courageous action into a scary one. So I decided to run with that courageous idea. I chose this specific font because I believe many people will associate it with Marvel films and comic books they may have read as a child. It's a heroic font, which is fitting for the cause because donating blood is a heroic action! In addition, I chose the font size to be bigger for "Donate blood" because I wanted the actual call to action to stand out. If "be a hero" were bigger, people may look over the actual point of the message: to donate. That is also why I left "be a hero" in black and put "donate blood" in color—to really make it pop.

Call to Action: Texting and Driving

I feel like this is one of the hardest messages to get across because even though we know it's wrong, most of us still do it! Texting and driving is one of the most frequent causes of car accidents now a days. I feel like I was obligated to remind myself and others why this needs to stop. I found a picture of a cell phone and someone driving. I wanted the background to be blurry and the cell phone to be clear because while driving, that's exactly what's happening. We are texting so there is no focus on the road.  The font I used is similar to that of texting but I changed the word "Die" and "Reply" to a different font to convey the warning of this message. I kept this add very simple and direct so that people aren't distracted by what this image is trying to portray. It's a simple picture, with simple fonts, and a simple quote to simply state that texting and driving is bad!

Educate Yourself

I decided to go this route because I feel like as receive so much information but rarely do we actually understand the implications of it. I took this photo from the internet and cropped it to size. I added the text and I specifically chose each font for a reason. "You hear about it everyday", I chose a typewriter font because its a font that it usually paired with learning and receiving information. I wanted to give it a monotonous feeling but then put the text "but do you actually know" in a easy to read cursive because it almost simulates a voice in our head. A second guessing thought. "Educate" I wanted to stand out the most because that is the call to action. I gave it a loud bold font that grabs your attention so it gets you thinking.  I highlight/bolded the YOUs in the picture because its puts attention in different areas of the picture. I points out that this is about you, that you should educate yourself on the matter and not just passively receive information. I put the website in typewriter font because again that is coincided with learning and information. The overall call to action is to learn about what is actually happening in our world not just see pics about it on CNN. Learn about why it's important and how it affects you. 

Make a Difference: Teach English

To create this call to action poster I took images myself and then manipulated them with photoshop to soften the edges and match the squared pattern of the classroom in the photos. I overlayed the text to align to maximize focus on the photos, but still having a call to action. The photos are selected for the displaying of the excitement and fulfillment the teaching position can have on the volunteer. The photos show the rewards, arranged in a "elementary school" pattern. It calls the focus to teachers who see the slightly uncentered photos on a perceived blue posterboard. The feel is that it is the students themselves making the poster to invite volunteers to come and teach.