1. What is the signifier?
It is s large, brass bull, probably in New York City, in
front of the Merrill Lynch offices. It is also the logo for Merrill Lynch,
which is a financial wealth management company.
2. What does it signify?
The bull signifies that the company is larger and better
than the rest of the competition; anyone looking to enter in the same market as
Merrill Lynch is going to be very intimidated and will not survive. Merrill
Lynch is a respected powerful company who will do anything to make sure they
are the winners.
3. What specifically supports your analyses?
It is headquartered in New York City, and
occupies the entire 34 stories of the Four
World Financial Center building in Manhattan. With
over 15,000 financial advisors and $2.2 trillion in client assets, it is the
world's largest brokerage.
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