I took on the slogan "Date More Women" encouraging men to take women on dates. I wanted to find two fonts the represented the two main concepts in the phrase. For date I wanted a font that seemed more permanent and reminiscent of font that might be used on a calender. For the word women, I wanted to use a font that was feminine and graceful. I found inspiration from the Diet Coke can design. To me, this fonts seem to suggest elegance and modern taste. I separated the "W" further from the rest of the word because I wanted to emphasis the focus on women.
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