SEMIOTICS 1

The signifier is a large bronze sculpture of a bull in a "ready to charge" position. This large sculpture is located in Bowling Green Park near Wall Street in New York City. The bull sculpture represents determination, aggressiveness and strength when it comes to the financial aspect. Wall Street is the domain of the New York Exchange--which is the largest stock exchange. In the business sector, the bull represents a fierce will to conquer any challenge. Like the financial crisis in 2008, the bull is a reminder that you need to be strong and powerful to survive. Most importantly, success is the reward for enduring the good and bad challenges that will certainly come your way.