Friday, October 17, 2014

Creativity Assignment - Typography


I wrote "Let Go" floating away with the leaves of the tree.  I gradually increased the leading between the letters as the phrase went on, to go along with the feeling of letting go of something - loosening your grip on something.  I chose to keep it super simple to blend in with the tree better, and also made each letter slightly smaller as the word progressed to further symbolize letting something go into the distance.  Instead of keeping the words on one standard baseline, they are uneven to create a better illusion of floating with the leaves.

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