Elements:
1. "Don't Do Drugs:" I found a font that was sort of lifeless in nature, especially by the thinness of its letters. It is sans serif and capitalized, so that it has a sort of a forcefulness to it at the same time.
2. "Do Pizza:" Still in caps and sans serif, it emphasizes the main message, as well as being the biggest. I also put it in yellow so it would stand out, and play on the color scheme of pizza cheese on red tomato sauce. The font has more character to it, as to give it more of a personality associated with pizza in general. I compacted the kerning so that it would be more impactful as well.
3. "And do it again:" The font is sort of authoritative, in its computer way, as well as having the period to emphasize it. The jumbled and repeated sentences are intended to connect eating pizza to a drug addiction- like the person is hooked on eating pizza over and over until it all kind of blurs. The leading (ledding) on the last sentence is extended lower to emphasize the sentence one more time.
4. "#PizzaLife:" The tagline is in the same font as "Don't Do Drugs," as to replace a "drug life" with a "pizza life,"while the text is friendlier because it's not all in caps. This tagline is also prominent part of the piece because it brings the message together, and that's why it is also in yellow.
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