Gestalt

For this logo design I used the gestalt principles of similarity and figure/ground. I connected the two O's by using a blue color, and the other letters with a brown. Then I made the negative space in the second O the shape of the land on earth, which gives insight into the meaning and feeling behind the brand.

I think the effects this has on people is it gets them to connect the two words that start with O (one). and the other two words as well. The blue color makes you think of water and the brown makes you think of earth.