Monday, October 6, 2014

Semiotics #2-Pencil Dog

 http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2012/05/print-ads27.jpg

  • This is an advertisement for Faber-Castell colored pencils.
  • Obviously, the picture is very basic, but it has some deeper intended meanings behind it.
  • We see a dog, and instead of his hind legs and lower half, there is a sharpened color pencil.  Upon first look, you might think- "well that is just weird".  And I have to admit that I thought so too.  But the lettering on the bottom right provide a clue and put the picture into a better and more clear context.  It  says "True Colours".  The brown on the pencil is the same color as the brown on the dog.  The picture is implying that using the color pencils that are manufactured by Faber-Castell as a brand will make your pictures more lifelike-and will make your art more appealing and true to actuality.
  • Faber-Castell has long been known for making higher end products. While most of us have never used these colored pencils, we all have at some point or another used Crayola art products. Crayola Pencils would be the kind that you would use if you didn't care about having a rich and true color in your drawing.  Faber-Castell is telling us the following: "if you use our product, you will be able to create art that is true to life".  They are also symbolizing that if you have a million colors, it doesn't make any difference unless they are life-like.
  • Faber-Castell overall paints a good picture, and the ad really paints a good idea and puts in our minds the message they are trying to convey.

No comments:

Post a Comment