For my three billboards, I chose to promote "Baby Einstein" and their platform for helping babies and little kids discover the world around them. Baby Einstein teaches kids about music, animals, art, shapes and number, and quite a bit more. I decided to focus mainly on the first three.
Each of the billboards implements an aspect of Typography that illustrates the simplicity of Baby Einstein's approach to teaching babies and toddlers, as it's context gives a simple example of how children learn through baby Einstein.
Also implemented in the billboards are various examples of continuation drawing the eye to important text on the billboard, such as the Baby Einstein logo on the art billboard or the facts about Mozart on the music billboard.
Each of these billboards is meant to accomplish one thing, and that is to explain that as children use Baby Einstein the things they learn come alive and they become the central figure in an exciting new world.
- Haley Tharp
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