I call this campaign "What will you create?"
Crayola is known for their crayons, instruments for the creative mind. I wanted to create something that would inspire others to be creative. Everyday objects which may seem boring can, with the help of Crayola, become something interesting. A stapler turns into a smile, two remotes become lovers, all this possible with your imagination. It doesn't take a genius or the most talented artists to draw with crayons, it's all about creativity. Crayola has been molding creative thinking for years, isn't it about time you created something?
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| Used a clean sans-serif font. Really wanted to have balance, I used a light and dark remote. Also there's a nice asymmetrical balance as one remote is larger than the other. |
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| More sans-serif, it's centered and follows a leading line. The little man is facing right, right towards the copy and Crayola logo. Also the black text has a nice contract against the white background. |
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| Very minimalistic poster, the sans-serif font helps that a lot. Contrast is achieved through the black crayon and white background. The purple stapler also complements the yellow from the Crayola logo. |
-David Taylor
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