Brand: Deseret Industries
Problem: Though the DI is popular among a niche group of young people,
many of the fashion-forward feel that buying second-hand clothing is beneath
them. They prefer instead to purchase the brand name clothing featured in
fashion magazines.
Strategy: Show that you can dress well with clothes from the DI.
Execution: Do a high-fashion style photo shoot in the DI
with models styled in clothing purchased from Deseret Industries. Create a
print ad that mimics the style of print ads for brand name clothing featured in
fashion magazines like Elle and Vogue.
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