iknowdoyou.com
For my final project I wanted to create a campaign for something uplifting that promoted good principles. After initially focusing on religion, I turned my ideas into everyday principles that seem to be falling by the wayside. I went through many different ideas and sketches before I came up with the finished product you see below. It's not perfect, but I feel it convey's the message well. The billboards were created with the intent to drive people to the website, not necessarily to relay a strong message. That said, every billboard has an underlying message that is intended to pique the interest of the beholder.
Some design principles that you will see below include: closure, continuation, typography and the use of color. All used to further the message that is being said.
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