For my final project, I chose to create an ad campaign for my cousin's band, The fellows. Between the 3 ads, I employed several of visual elements that we have discussed in class. In the first ad shown, I used continuation, closure, and foreground and background with the circle. While it is simply an area cut out from the the background, you can still tell that it is a circle. I also used many typographical elements. I played with the font family, size, as well as the learning and leading. Finally, I played with asymmetrical balance in order to achieve an overall cohesiveness.
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