Final Project - Three Print Ads

For my three print ads I wanted to communicate the message that, “Apple is empowering the future” through Siri and its amazing AI. I know that there could and should be a few other implied messages as well from these three print ads, some being: “Apple innovates the future”, “Apple empowers the superhero in all of us”, and that “Apple’s AI now takes the AI of these characters to a whole new level.” My purpose was to further install the idea that the consumer will need Apple to transition into the future. I chose Iron man, Master Chief from Halo and Cortana’s AI chip, and Wall e because they represent very prominent and recognizable types of Artificial Intelligence in today’s culture.  Each of these AI carries with it its own unique coolness and inspiring story, which are now being associated with Apple Inc. and its AI “Siri.”

I believe that these three print ads contain many different design principles. I kept the lettering in the advertisements similar to the typography that Apple uses currently—Myriad Pro. This typography is recognizable to the reader subconsciously as belonging to Apple. Also, in the case of Wall e I also used the same type of typography on its box to convey the message that the AI now belongs to Siri.  The three print ads are also balanced symmetrically, so it is possible to draw a straight line down the middle and feel that there is balance on both sides. The coloring I chose was specific to the representation of the AI (green-Halo, red-ironman, brown-wall e). Also, by the structure and layout of the objects in the print ads, the eyes are guided from the top (the face which is where we instinctively go to) and then are led down to the bottom to the most important part of the message, “Hello Siri.” There is also the gestalt principle of proximity where the parts of Cortana’s chip are separated but the audience automatically knows that each belong to the chip as a whole. These are just a few of the design principles I implemented.