Gestalt Theory: JACOB

I created my design using Adobe Illustrator. The gestalt principles I chose were Similarity and Continuation. I evenly spaced the letters of my name so that they appeared to create one square image. It's obvious that my name reads down, but my name also reads down the middle. I chose to accentuate that aspect by connecting the letters with a line and changing the color. The different color and line automatically guides the eye to read the my name diagonally before reading it vertically.