TYPOGRAPHY - STRIKE

I chose to use the word strike as my call to action with the letter "i" being a lit match. Also, the color red that I chose for the letters look well with the orange background and black match I chose. The word symbolizes how striking a match can set it ablaze, much like when people take the plunge and metaphorically "strike the match" in their real lives they can be set ablaze with motivation to accomplish whatever they want.