Creating with Gestalt

1. Gestalt Theories in Modern Media

I wanted to find the Gestalt theories being used in television and while searching through different TV shows I stumbled upon this ad for the USA channel online. I quickly noticed figure/ground being used in the logo of how the U and the A create a S using the white space in between. Then I tried to figure out what other principles were being used in the grid design of the picture. I realized that similarity was the answer because every picture is square with a black and white image and the reason the USA logo stands out is because it breaks the similarity of the other objects that surround it. 

2. My Design Using Gestalt Theories

I used the theories of proximity and continuation in my design.  The theory of proximity is used because all of the black acorns that are grouped together are seen as an object, as well as the sprouted acorns.  Continuation is involved because the objects of proximity are lined up together to create segmented lines that create letters in the design spelling "LIFE".