Gestalt Geshmalt

Once I starting making the effort to spot images using Gestalt principles, they were everywhere! I ran into this image coming off the highway on my way home (and possibly made the car behind me a little upset while I struggled to take the picture...).

This image uses the concepts of figure/ground and closure to catch the viewers eye (through the use of the shopping cart to fill out the holes in the letter "a").


The design to the left is my very own (and obviously so...). Though amateurism rings through this design, it may hold more meaning when you know prompted it, which is a fairly simple explanation. My sister has adopted seven special needs children through an organization call Reeces Rainbow. This organization finds special needs children in orphanages around the world and compiles their information onto this one site in hopes of finding them a home, hence, the home at the end of this unorthodox rainbow.

The Gestalt principles I chose to use were continuation and proximity. The effectiveness of the continuation principle comes into play as your eyes follow the large triangle rainbow down to the home illustration, the focal point of the design. The proximity aspect of the design causes each individual triangle (though you cannot see what each is a complete triangle) to appear as if it is one unit, or complex singular shape. I chose to use this principle because it added depth and complexity to the design that I felt would catch the eye viewers initially, allowing them to move on to the continuation principle.

-Haley Tharp