This topography uses a rotation of the f's to be falling to portray a falling off of phone usage, putting it a way and letting it fall off as a distractor to human interaction face to face.  Reflection was used with face to face so that the two faces could be facing each other, like two people engaged in a conversation. The f's in both the words of face is enlarged slightly. The text used in 'get off your phone and talk to someone is the closest resembling text to that on an iphone.