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| Original This is my company's logo. I applied color and gestalt theories to change it up a little |
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| Color I used a Harmonious color scheme of greens and blues. I used green to represent money and the blue to represent knowledge. Hence our slogan "Cash for books." |
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| Gesalt Inspired by IBM... I used closure and liked the effect it made on the logo and think it catches the eye more. I changed the font to use continuation. The motion in the font moves the eye from the left to right. |
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