I find typography in logos particularly fascinating, and perhaps one of the most interesting useful art forms - how should a company be represented by text? So much can be said by a company just by the font type, coloring, size, etc. chosen by their designers. I find Google's logo evolution particularly interesting. Obviously, the 1998 - 1999 logos very much had an "early internet" vibe to them common to the low pixels and smaller size of the company of the time.
However, from 1999 to 2015, the font style, size, and kerning stayed pretty much the same. I have to say - that's the logo I came to trust in my teenage years. The thin, slightly serifed letters seem to inspire confidence with a bit of class. The coloring choices made them seem creative, but the font style didn't make it seem over-the-top. Their newest logo design, however, reminds me of 4th grade. I think it looks like it should be the Crayola logo instead, simply because they changed the font style to be chubbier and lost the classy serifs. Perhaps Google is trying for a new vibe, but I definitely like their previous logo design from 1999 to 2015 - classy, solid, and trustworthy as opposed to playground-worthy.
I think it is really cool that you included all of the different typography choices google has used in the past years. It is crazy to see how their typography has evolved over the years! My favorite design is definitely the latest one they come out with. I think typography says a lot about the concept they are trying to portray. I actually think it looks sleek, modern and cutting edge!
ReplyDeleteI love seeing the way styles have changed over time in typography. Even something as simple as the google logo shows how right now the style is to be simple and clean.
ReplyDeleteI loved this post. I didn't even realize how much Google has changed over the years. It's interesting to see that they are trying to stay with what is "trendy" at the time.
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