Typography Call to Action- Hannah Drees

What I did was create this call to action through InDesign. I am quite an amateur but I did what I wanted to do with it. My phrase that I chose was "Be Different" and I wanted to find a way for the actually phrase or part of the phrase to be different. I like how it kind of tells a story. The first parts of the phrase are all in uniform, all the same, while the "t" is taking the advice of being different and do his own thing. Its crooked and a different color. I wanted to illustrate that the difference did not need to be big but that a little "out of uniform" is good.