I am a fisherman. When I'm fishing, I feel a sense of oneness and personal interaction with nature in a variety of ways. I love teaching people to fish as well. One of the best reactions in the world is when somebody has their very first catch on the line. It is a combination of excitment of actually catching a fish, and dread that they have to touch a slimy, scaly animal. I wanted to inspire people to fish by using this word as a verb. The "call to action" is get people out there with their reels and hooks. I tried to be obvious but still understated in my choice to change the letter "I" to a pair of treble hooks back to back.
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