I wanted to use type that reflected the message, and I was able to use some of the things I learned from the Lynda.com tutorials to do that. I made the font for "speak soft" a light weight and a similiar color to the background to emphasize the subtlety of the words, and I made " Big a heavy weight and large font size to emphasize it's size. I wanted to get a nice sticky color scheme and texture going with it's shape to really hit home the end of the message.
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