I like how each of these three examples tell a story using the typography. The word has it's original meaning, but the styling of the typography expands on that meaning. Horizon shows the sun setting and rising, exit implies a person running out of a place, and spiderman has let the m fall only to have spiderman catch it upside down in his web. All three are good examples of how typography can change or add to a message.
Super cool examples of using letter forms as design elements. This artist found some cool ways to use the shapes of a typeface to represent other things: a sunrise, the running motion, a hanging spider.
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