Wednesday, March 30, 2016

Typography - Call to Action: Makena Bauss


If there is one thing college students don't do enough, it's sleep. So as I approached this assignment, I wanted to encourage better sleep habits. The warped text, fit into the shape of a sleeping person, reminded me of dreams and their sometimes distorted nature. This is accented by the hand-drawn nature of the font which feels decidedly less formal. The bold font additionally gives the message weight and punch, reminding us to let ourselves be "knocked out."

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