At the clothing brand where I work, we've been toying with the idea of sponsoring a basketball tournament "VAVLT HOOPS" to generate more awareness and buzz about the new retail store in Provo. The VAVLT logo itself is very graphic, and I like the idea of using the recognizable logo as the pole for the basketball hoop. I also tried to use a Nike-esque font for the Hoops lettering, to create an additional association with basketball.
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