The last three letters are replaced with the ampersand so that it still reads correctly, but it makes more of a statement. The premise behind this is that there is always more to the story. If we ask ourselves "and?" before assuming things, we are seeking to understand before judging.
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The stop sign/period is halting the letters, which are made to look like they all ran into each other. It's a visual representation through typography of the power we have to put a stop to human trafficking.
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