Wednesday, October 23, 2013

Just say no to NCMO


While it's pretty obvious, I'll go ahead and run down the adjustments. I changed the baseline for the c and m, placing it below the baseline of the N and O on the outside. I also adjusted the tracking on the letters, bring the N & C and M & O closer together while moving to two pairs apart. I adjusted the size and color of the N and O to make them stand out and emphasize the message (no NCMO). I also chose a decidedly fading grey for the C & M and even took away shading from the picture to represent the fading nature of whatever emotions might be involved in such lip fornication. I also used Arial Black style font to communicate the clear and direct message to a clearly younger audience (NO!).

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