I had a couple ideas for how I wanted to lay out the type on this picture. I wanted the text laid along the ridge to look kind of uneven and broken to emphasize the rockiness of the path. The off center and rotated "what" on the boulder makes it seem like the boulder itself is the "what," independent of the other text and ideas in the picture. I chose colors complementary of picture's colors for the text.
-Jackson Hadley
Great colors.
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