Tuesday, October 7, 2014

Collin Lund - Semiotics 2

Denotation: This is an online ad from the website theguardian, which is a news site.





Connotation: This ad looks this way because Google wants to look happy and inviting. The ad show a beautiful cartoon scene of green hills and sunny skies. This shows that everything will be okay. There is nothing to worry about when you are with Goggle Fiber. The ad then says “Say hello to Fiber before saying goodbye to summer”.  

This shows that Google is inviting once again by “Saying hello”. It is clever body copy that makes you feel like you need to make sure you sign up before summer is gone. Everyone loves summer and doesn't want to miss out of the last few days of the warm weather. By signing up NOW for Goggle Fiber you will be not be missing out on getting the most out of the last few warm days of summer.

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