Denotations: There is a porcupine in a row with three fish
in three separate bags. There is also small print on the bottom left of the
image.
Connotations: This is a car add, so the symbolisms is that parallel
parking is easy with the “parking assist”. It also has a deeper symbolism of the
contents in cars being precious and that any small bump can cost a life.
This is supported by the Volkswagen logo and the obvious correlation
to the line of animals and to parking spaces.
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