Tuesday, October 7, 2014

Semiotics #2



Denotations: There is a porcupine in a row with three fish in three separate bags. There is also small print on the bottom left of the image.

Connotations: This is a car add, so the symbolisms is that parallel parking is easy with the “parking assist”. It also has a deeper symbolism of the contents in cars being precious and that any small bump can cost a life.


This is supported by the Volkswagen logo and the obvious correlation to the line of animals and to parking spaces.

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