The image
What is the signifier of this image?
The image itself is strange. It appears to be half colored pencil and half eggplant. There is a white background behind the image, with a title on the bottom; "True Colours. Faber-Castell". It is a very simple image in itself, but I believe it is chock full of meaning.
The significance of the image
This image has further meaning than just an image of a half pencil half eggplant. The colors of the eggplant are vivid, deep, and beautiful. We see that the deep purples of the eggplant match the color of the pencil at the end of it. This signifies that this eggplant was drawn and colored by this purple colored pencil. Since this colored pencil was able to have such amazing color and precision to draw this eggplant, it implies that this brand of colored pencil must be able to create a stunning image like this. The significance of this image is that this colored pencil makes for amazing drawings.
Supporting analysis
The words at the bottom is the name of the brand of the pencil. The brand of the pencil is crucial to show on the advertisement somewhere because that is the main goal of the advertisement; to sell these pencils. As mentioned above, this image is stunningly beautiful with rich, deep colors. It obviously wasn't drawn by this pencil, but by showing the pencil at the end of it we assume that it was. This is a clever advertisement that people can think about and respect once they understand it.
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