Thursday, October 2, 2014

Sitting Bull, Semiotics #1

Signifier
Bronze, metal, a bull, surrounded by buildings and roads, fierceness, possibly readying to charge

Signify
The financial market, how it is "alive" and an evolving thing, animalistic, unforgiving and unrelenting, brazen

Analysis
The "bull market" was a prosperous market, as opposed to the "bear market" or a down market. I believe the bull embodied the need to be bold and sometimes ferocious, but I also believe that the connotations of this image have changed.

Both the bull and the bear are animals leading me to conclude that the ferocity of this specific image is supposed to convey that the market as a whole is wild, which concept I believe to be true. The financial market is like a living thing and constantly changing. Where once this symbol of the bull market could have been compared to our national economic status as a whole, I think now the symbol of the bull would more appropriately be understood as a predatory thing. An animal that holds no allegiances and could very likely trample anyone in its way.

The bull in the image shown appears to have been set loose on the streets of this city, and is wreaking havoc and chaos. This perception, I believe, more appropriately captures the relationship of the image of the bull market with that of our national economy.

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