For my book I choose Stephen King's IT. A few things about why the cover is laid out this way. (Warning: Some spoilers may follow).
The book is given an old design because the thing known as IT in the book is at least hundreds of years. I wanted to give the feeling of an old lost novel, something you'd find in a spooky book store in a small town, like the one the book takes place in. The clown-skull was used because the most popular form that IT takes is that of a clown, but the clown brings only death. I gave the clown no body but used eight hanging balls because the true form of IT is that of a spider-like creature. The back of the book shows a paper boat and says "For Georgie" because Georgie is the first death in the book when he chases his paper boat into the gutter. Georgie is the character that sets the story into motion and also compels the characters to face IT.
The story of IT carries a lot of symbolism in it and I wanted that to exist on the cover as well.
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