Gestalt

On the verge of giving up, I scoured campus attempting to find a gestalt principle that I thought was "good enough."  In my despair, I plopped into a chair in the library and came across a few fliers.  Upon looking at the flier, I found the new student arts card announcement.  I noticed something: I finished adding lines around the undefined rectangle.  Viola!  Closure!  Not only is there closure around the perimeter of the card, but also around the "new student arts" wording.  

I used the principles of proximity and similarity in my design.  The proximity of the four circles makes them seem like they belong together; they become one unit rather than four separate circles.  I chose to use only two, slightly different shades of blue for the circle to make them similar.  The colors are close enough that the eye hardly notices and makes it pleasing.

The red circle that says "dare" is symbolic of choosing to break the mold.  The two shades of blue indicate that people are only slightly different; people make the same decisions, have the same personality traits, and follow the same norms.  The red is a triadic color to the blue, making it stick out.  I used the word dare in a bold font because it shows that daring means you have to stick out and be different from the rest.