Sweet and Gestalty

It's amazing how almost all advertisements employ some form of gestalt principles. It's literally all around us, even at BYU:

The white "u" in the end of BYU spills out of the navy circle and into the white background. It obstructs the outline of the circle, but our minds complete both the circle and the right side of the "u" despite the fact that we can see neither. The color scheme of "BYU radio" and "talk about" are very similar and leads your eyes naturally down the advertisement.

And now, here is my own application of a few Gestalt principles:

The smaller black dots are identical and clumped closely together which makes us think of them as the same thing or same concept (similarity and proximity). The vertical nature of the columns of dots also leads the eyes down towards the colored dot in the middle (continuation). And despite the fact that the columns are made out of circles, our eyes may register them as three thick lines running down the page (closure). By using these principles, it brings the viewer's focus down to the single dot and the text which delivers the message.

And wouldn't it be great if you didn't have to wait in line?