
I used bigger font size when I wanted to grapple the viewer's attention.
When structuring the copy, I separated phrases and placed white boxes beneath them for emphasis.
I tilted the direction of one of the phrases-- "can you tell"-- so that viewers would really stop and think about the question coming their way.
I used red because it is associated with both love and danger. I used black and white to keep the design simple, streamlined and focused on the message.
Cool font choice, it feels like I have been kidnapped.
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