The picture here is a stack of tomato slices in a semblance of a Ketchup bottle. There is the heinz logo, the green vine part of the tomato on the top, and text.
Some things that could be understood with a deeper inspection are that the sauce inside tastes exactly like real tomatoes, the Ketchup is fresh and made with real tomatoes, and with the statement, that heinz Ketchup is better than all other brands because of these qualities.
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