Typography- call to action

I used kuler.adobe.com to come up with a color scheme I thought would best present my idea. The black and white colors represent the generic way of thinking, they are common and bland. I used red for the word 'outside' because red is a color that draws attention and makes people stop and think. The idea was that red is so different from black & what and that is why it is 'outside of the box.' The same goes for the typography.