For the leaves and the fruit I used complimentary colors from Adobe's Kuler tool. I thought it was great because the red I originally used was way too bright. The tool helped me find a red that fit better in the color scheme. I chose to send my message to conserve in the shape of a tree to draw more attention. Originally I wanted to have the whole thing made up of just one word but I decided it was a message that I wanted to repeat in the picture for emphasis.
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