I decided to make a lil tabasco ad while I was at it... The enflamed words represent the spice, and the scattered letters resemble simply spicing things up a bit! I also angled "up" downwards, maybe to stir things up a little bit too, in addition to pointing towards the product. I placed the "p" down a little to represent a little drop of sauce. The orange and black are to contrast and bring each other out.
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