Tuesday, February 2, 2016

Typography/Color- Be Beautiful

The call to action I chose was "Be Beautiful." I used color to convey the message by changing the "Be u" to different colors, to say that to be beautiful is to be yourself. I wanted the weight of the message to be heavy, so I placed it at the bottom of the image. I also made the size so that it would fit the width of the image. For the colors, I used kuler.adobe.com. I uploaded an image from one of my favorite movies, Moonrise Kingdom, because I really like the color scheme in it. I did add some shading to the yellow "Be u" to make it a little darker. Using those colors, I found the hexadecimal numbers of the colors to convert them over in Photoshop. The colors tended to cluster to one part of the color wheel, so I would say it is harmonious.

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