I think it's amazing to see a change of culture that allows things like this to happen. The all blacks are a very masculine world famous team, their polynesian culture is very masculine, and even the name "all blacks" doesn't have much room for inclusion. It's amazing to see a team do something so creative and powerful as this to help change the world for the better.
Monday, May 13, 2019
Blog Post 2
This last week I had the opportunity to be in NYC for creative week and the one show. I saw some pretty amazing work, a lot that is deserving of blog posts written about each of them, but one that really stood out to me, the one that won the most awards is the campaign that was done for AIG new zealand all blacks uniforms, they did this amazing campaign for diversity where they added rainbows to their uniforms which you can see here.
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This is powerful. It is so rad to see a team who doesn't fit the "norm" for inclusion still work towards that goal.
ReplyDeleteFirst, shout out for being at the One Show because that's awesome! Second, I really loved this campaign. It's this kind of creative work that makes advertising so powerful. It makes you rethink the bounds of what is possible. Especially when it comes to fighting issues like discrimination. Super cool.
ReplyDeleteIt's super cool to see a team as big as the All Blacks doing something to promote diversity and inclusion. Very big step in the right direction for them, and some awesome creative work as well.
ReplyDeleteIt's like the complete opposite from what you would expect. The jersey is black but really underneath their are a very diverse set of people who make up the team. I love how the rainbow is subtle. Super cool!
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